A message from our founder
"We started Lanolab to address real skin needs, and every product carries that same intention, quality and care."
I’m Maryam, the founder of Lanolab. Back in 2014, my husband was looking for a natural balm to use during his outdoor, multi-day sporting events. We couldn’t find anything locally made that ticked all the boxes. So together with a pharmacist, we started experimenting in our garage with two powerhouse ingredients: papain and lanolin. That’s how Lanolab was born - out of a real need, a hands-on approach, and a deep belief in simple, effective skincare.
The journey since then has been filled with milestones and learning curves. When the world slowed down in 2020, Lanolab really took off. People were spending more time at home and looking for local, natural products they could trust. I found myself deep in the world of courier services, online shopping, and all the behind-the-scenes logistics that come with growth.
In 2022 and 2023, we were proud to win awards at the Beauty and Home Holy Grail Awards - a highlight for our small but passionate team... of one. 2024 brought its own set of challenges with manufacturing, but as the saying goes, with every setback comes opportunity. This year, we’ve stabilised production and gained even more control over every aspect of manufacturing.
A particularly special moment has been my daughter Salma officially joining the team this year. She’s brought a fresh perspective and has been instrumental in automating our systems, managing analytics, and driving our digital presence. Together, we’re learning, growing, and laughing - often accompanied by far too many coffee breaks!
Our Multi-Use Balm remains the heart of the brand and over time, your feedback has shaped our journey. From creating our Hydrating Body Cream that offers the same beloved care for larger areas of sensitive skin, to launching the Tinted Lip Glow for those wanting something pocket-sized with a touch of tint. This year, the Lip Glow has exceeded all our expectations, and that’s entirely thanks to your support and feedback.
A typical day for me starts early. By 5:30 am, I’m at my desk catching up on emails and packing customer orders. I love personally dropping off stock to nearby stockists and hearing firsthand what their customers are saying. Salma is usually online by then too, and together we keep all parts of the business moving.
What truly sets Lanolab apart is that we’re still here, on the ground, listening to you. We’re involved in every part of the process - from formulating and packing to answering DMs and reading every review. Your loyalty, recommendations, and feedback have shaped our brand, and for that, we’re deeply grateful.
We look forward to growing with you and continuing to create honest, effective skincare you can truly rely on.
With love and gratitude,
Maryam
